Twenty years old. Brand new.
Chapter One is a new name, but we aren't a new consultancy. We originally launched in 2006 as Reload Consulting, and we've been partnering with Australian organisations to drive growth through strategic marketing ever since.
How we got here
2006
Reload Consulting opens. Two years later, the consulting business's insights led to the launch of Reload Media. We provided the research and strategy for teams who wanted the thinking done before the doing started.
2022
Reload Group is acquired by Hardie Grant Media, becoming part of one of the world's leading independent media and publishing companies.
2024
We began to reposition our services, with a permanent senior team taking a hard look at our brand and what it needed to be to push our clients and partners forward.
2026
Chapter One Consulting. A name that says the role we play for our clients, our partners and our industry: where great marketing starts.
Our story
We exist to make marketing meaningful to the audiences it reaches.
Agencies have never been capable of better work than they are today. The problem is that not enough brands take the time to really consider the strategy beneath it. They rush to the point where an ad can go live, then wonder why it doesn't work as well as they wanted.
That's the gap Chapter One was built for. Every story has a Chapter One: the world established, the characters introduced, the friction surfaced. Skip it and nothing that follows makes sense. We do that work before anyone writes a brief, so what goes live has a real reason to exist.
We're part of the Hardie Grant Media network. If you want execution we can point you at it. We're not paid when you take it, and the recommendation is written before that conversation happens.